Designed to Move



The World Has Stopped Moving

Just a few generations ago, physical activity was an integral part of daily life. In the name of progress, we've now chipped away at it so thoroughly that physical inactivity actually seems normal.

In less than two generations, physical activity has dropped by 20% in the U.K. and 32% in the U.S. In China, the drop is 45% in less than one generation. Vehicles, machines and technology now do our moving for us. What we do in our leisure time doesn't come close to making up for what we've lost.

The economic costs are unacceptable

The cost of physical inactivity drains economies. By 2030, the direct costs alone in China and India will each increase by more than 450 percent. To put these increases in context, the 2030 annual direct costs are expected to be more than China's current health care budget, and nearly four times what India currently spends on secondary education in a year.

The Human Costs Are Unforgivable

Today's kids are dropping out of sport and play early. Between ages 9 and 15, American and European kids' activity levels drop by 50-75 percent. In China, 92 percent of kids get no physical activity outside of school.

These inactive kids score up to 40 percent lower on achievement tests than their active friends. Today, sports, physical activity and physical education are seen as optional or extra-curricular, rather than the powerful investments that they are.

Future generations running, jumping & kicking to reach their greatest potential

The science is clear. Physical activity does more than create good health. It contributes to leadership, productivity and innovation. It lowers depression and crime, increases education and income levels, and generates return to businesses. It unleashes human potential, and this is what drives economies forward.

Our Best Chance to Break The Cycle

As children move into adolescence, their preferences and motivations - for physical activity, or anything else - hardwire.

It's Time for Action

No one can fix this alone. We must align strategies & combine resources. Urgent priority must be given to dramatically increase the world's commitment to physical activity. 
DESIGNED TO MOVE offers consensus on the path forward - a single vision: Future generations running, jumping and kicking to reach their greatest potential. A new normal.

Champions for Action

Designed to Move: A Physical Activity Action Agenda. More than 70 experts from a wide range of disciplines contributed to the development of the fact base and this framework. These are the champions who are committed to working together to create a new future.

Take Action

Find out more on the Designed to Move Agenda and download reports - click here

Today's kids are the first generation with a shorter life expectancy than their parents. What would you do with five more years?